COLORADO INDEPENDENT PUBLISHERS ASSOCIATION
The Care & Feeding of Your Email List – Email Newsletters 101 Hosted by award-winning author, Jean Jacobsen Do you have an email list? Do you want one? You NEED one – and learn why at this meeting! Date: Wednesday, August 31st Time: 12-1 pm MDT Via Zoom. You must register to receive the *Zoom…
Writing, publishing, and selling a book is like trying to eat an elephant. It can be an overwhelming prospect and it’s hard to know what should be done first – writing or building your platform so the book will sell. And how do you find out what you don’t know about publishing and marketing so …
By Maryann Brown, CIPA Board Member & PR Co-Chair Are you interested in media exposure? Would you like to be sought out for speaking engagements? Make it easy for public media to find you and your relevant information by having it readily available on your website’s Media Page. An additional benefit is saving yourself the…
Common Acronyms Used in Publishing, Printing, Design and Graphics By Karen Saunders Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new acronyms are born whenever there is a new leap in technology, such as the emerging…
By Mary Walewski, CIPA Board Member & PR Chair If you want editors to publish news about your booksignings and events, make it easy for them by sending complete information. If you make an editor on a deadline scramble for details, your event might end up in the deleted column. Some suggestions: 1. Write a…
Note: Today’s blog post is by Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. Penny is a best selling author and internationally recognized book marketing and media relations expert. Penny will be teaching a special marketing workshop for CIPA on July 21, Go Viral With Your Book Publicity. Get the details at CIPA’s…
My Book-My Business A half-day workshop with Dr. Patricia Ross of Hugo House Publishers. This workshop is designed to take you step-by-step through the publishing and marketing process. When: Saturday, March 31, 2011 Where: Louisville Chamber of Commerce, 901 Main Street, #A, Louisville, CO 80027 Time: From 9 am until 1 pm Cost: $50 for CIPA…
Creating Your Marketing Platform: The Art of Pre-Publication Publicity As authors, we too often worry about writing and publishing our book and then worry about the marketing part. The truth is, the really successful authors know the importance of pre-publication marketing and publicity. They get that they have to create a marketing platform long before…
In our last four blogs we have been discussing some of the reasons why you should sign up for CIPA College offerings. We are working our way through the top 5 reasons! Find out what you need to know about independent publishing, when you need to know it. Become a better-informed consumer of publishing services.…
Why should you consider signing up for CIPA’s educational offerings, otherwise known as CIPA College? Several great reasons immediately spring to mind: Find out what you need to know about independent publishing, when you need to know it. Become a better-informed consumer of publishing services. Save money. Save time. Work smarter, not harder. Here is…