This recorded presentation took place on Saturday, July 18, 2020 via the Zoom Meeting Platform in accordance with the CDC and local government officials COVI-19 guidelines.
Welcome to CIPA’s Summer Series July 2020 Webinar: Connect with Your Readers: Secrets to Email Marketing for Authors
Presented by Caitlin Berve, owner of Ignited Ink Writing and CIPA Marketing Chair
What You’ll Learn About Email Marketing –
Do you have an email list as an author? Do you send emails to your subscribers?
Emails are key to your marketing strategies. They allow you to stay connected with your readers in-between books, build a fanbase before you publish, announce your new releases and events, and give swag to your fans.
In this workshop we’ll discuss how to gather email addresses, what to do with them, and how to tell if your email marketing is working. We will walk through how I and authors I know create emails for our lists and the software available to you. Most importantly, we’ll brainstorm ideas for what to put in your emails.
You will leave with actionable steps for your email list.
PDF Handouts: Author Email Marketing Examples and Connect with Your Readers – Secrets to Email Marketing
Complete meeting details can be found here.
Approximate Video Runtime: 1:43