Thinking Outside the Box: Creatively & Magically Moving Books
Thursday, December 18, 2025
12:00 – 2:00 pm MDT
Members: FREE
Nonmembers: $10
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Thinking Outside the Box: Creatively & Magically Moving Books
The publishing landscape continues to evolve at lightning speed, and authors who want to stay competitive must be willing to innovate. December’s CIPA monthly program—Thinking Outside the Box: Creatively & Magically Moving Books—dives straight into the strategies, tactics, and unconventional approaches that actually move books today.
This session challenges you to rethink traditional marketing and distribution assumptions. We’ll explore fresh ideas, unexpected promotional angles, and creative ways to reach readers in a noisy marketplace. Whether you’re launching your first title or expanding an existing catalog, this program is designed to spark new thinking and unlock opportunities that most authors overlook.
Join us as we push the boundaries of what’s possible—and discover how creative thinking can translate into real-world sales momentum.
Brian Jud Presenting –
Brian Jud
Executive Director of the Association of Publishers for Special Sales (APSS)
President, Book Marketing Works, LLC
The Magic of Bulk Sales: Creative Strategies for Selling Books in Large, Non-Returnable Quantities
Brian is an author, book-marketing consultant, seminar leader, television host, President of
Book Marketing Works and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis.
He is the author of How to Make Real Money Selling Books (Without Worrying About Returns) and Beyond the Bookstore – a Publishers Weekly® book), a primer on non-bookstore marketing. He has written and published five titles on career transition that are distributed internationally and is the author of the eight ebooklets with Proven Tips for Publishing Success. And he’s the creator of the series of Book Marketing Wizards and editor of the bi-weekly newsletter, Book Marketing Matters.
Brian also conducts semi-monthly book marketing webinars and is a speaker in the series of Masters of Marketing seminars held in cities around North America. He was the host of the television series The Book Authority that has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program You’re On The Air. He also wrote and published its two companion guides, “It’s Show Time” and “Perpetual Promotion”.
He was an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. He is also the founder of the Connecticut Authors and Publishers Association.
Brian Jud
Book Marketing Works, LLC
50 Lovely Street (Rt. 177)
PO Box 715
Avon, CT 06001
Phone: (860) 985-5908
Email: [email protected] and [email protected]
https://www.bookmarketingworks.com/
CIPA Jólabókaflód: Celebrate the Season with a Book Swap Tradition
After the program, we’ll shift into holiday mode with CIPA’s annual Jólabókaflód celebration.
The Icelandic Christmas book-swapping tradition, Jólabókaflód, translates to “Christmas Book Flood.” It’s a beloved custom where friends and family exchange books on Christmas Eve and spend the night reading together, often with a warm drink in hand.
On December 18th at noon MST, CIPA members will gather virtually—hot drink optional—for our monthly meeting, followed by our festive CIPA Jólabókaflód. Participants will share what they received and may even swap books during the gathering.
Members who register to participate in the CIPA Jólabókaflód will be anonymously paired with another member. You’ll receive your partner’s name, mailing address, and preferred genres. The goal is for all books to arrive before the December 18th meeting.
Registration Requirements
You must complete two registrations if you want to attend both the meeting and the book swap:
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Register for the December 18th CIPA Meeting
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Register here if you wish to participate in Jólabókaflód (optional)
Both registrations are required if you plan to attend the program and participate in the book-swap tradition.