From the Designer’s Eye: What Makes a “Fang”tastic or Monstrous “Boo”k Cover?
Thursday (NEW DAY!), October 16, 2025
12:00 – 2:00 pm MDT
Members: FREE
Nonmembers: $10
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Presentation description –
A well-seasoned panel of book designers and publishing professionals will provide guidance on what makes a book cover attractive and appear professionally published and how to avoid ghoulish looking covers that repel prospective readers who often do judge a book by its cover. Regardless of genre, our panelists will provide industry tricks and treat you to a bounty of ideas on what to include on your cover. Attendees will be warned to avoid designing horrific covers and guided on how to create spectacular “boo”k covers that pique interest and enhance sales. A spirited Q&A session will follow the panel’s presentation.
Our panel of presenters –
BOB SCHRAM
Bookends Design
Bob Schram has served as a Publishing Resource since 1984. He has worked as the production manager of Pruett Publishing, art director of InJoy Birth & Parenting Education, vice president of the Rocky Mountain Publishing Professionals Guild, and is a past president of CIPA. He’s currently the vice president of the CIPA Education and Literacy Foundation (CIPA ELF) and is the founder & owner of Bookends Design where he works extensively with publishers, small businesses, schools, authors, and individuals requiring book design & production, art direction, project management, print coordination, or publishing consulting. He especially enjoys helping new authors navigate the self-publishing process. You can reach him at [email protected]
GHISLAIN VIAU
Creative Publishing Book Design
Ghislain Viau started his career as a typesetter in a publishing house back in 1989. He rapidly got interested in this trade and with experience and on the ground training, he became a full fledge Book Designer. He created Creative Publishing Book Design (www.creativepublishingdesign.com) in 2005 to help authors and small independent publishers with their book design needs (cover design, book formatting and ebook conversion). He has since helped hundreds of authors publish their books on Amazon and other platforms. He has a proven track record with close to one thousand 4 and 5-stars customer reviews. You can reach him at
[email protected]
STEPHEN ADAMS
Stephen Adams Design
Stephen Adams of Stephen Adams Design has over 35 years of experience in designing and producing books and technical materials including mathematical and chemical typesetting, tables, and graphics. He has a passion for finding new ways to exploit technology to increase accuracy and reduce turnaround times. Over his three decades in the field he has designed numerous books for the University Press of Colorado , Pearson, the Society of Mining, Metallurgy & Exploration, Glacier Publishing and Argosy Publishing. You can reach him at [email protected]
DON GURA
Don Gura Graphic Design