Learn from the Best: Successful Authors Share Their Secrets to Book Promotion


FREE for CIPA members

$25 for nonmembers

Saturday, April 15th @ 9 am – 11 am

Zoom room opens at 8:45 am for informal networking! Bring your coffee and join us!

ZOOM ONLY – be sure to register in advance!

EVERYONE must be registered by Friday, April 14th at 4 pm.

Are you an indie-author looking to take your book promotion to the next level? Join us for an exclusive panel discussion featuring four successful authors, Mark Shaiken, Jerry Fabyanic, Doyle Glass, and Marta Spirk. Our moderators will guide the conversation as these authors share their secrets to success.

During this panel, you’ll learn directly from these successful authors about their marketing strategies. All four authors use a variety of tactics to market their books, but each has gravitated to some more than others.

Mark Shaiken has marketed through relevant organizations, ads, social media, and speaking before book clubs, but he has a particular affinity for podcast interviews.

Jerry Fabyanic has used many forms of marketing, including articles and podcasts. He often suggests his nonfiction essay books as the first of his books to read when he talks one-on-one with people because he believes they may be more accessible to readers than his works of fiction, which cover the topics of religion and sexual orientation. He also takes great pleasure in helping spearhead and rallying other authors to participate in book sales at the Georgetown Holiday Market.

Doyle Glass promotes his books through email marketing and Facebook ads to reach his target audience. His second book, Swift Sword, continues to be a #1 Paid Best-Seller in the Vietnam War History genre on Amazon.

Marta Spirk uses social media to build buzz, shares her book’s message through speaking engagements, and repeats her message in creative ways to get people talking!

These successful authors will also offer advice to new authors looking to break into the market and discuss the importance of persistence and patience.

Don’t miss this opportunity to learn from some of the the best in the industry. Join us for this engaging panel discussion and take your book promotion to the next level!

Jerry Fabyanic is the award-winning author of the novel Sisyphus Wins and Food for Thought: Essays on Mind and Spirit, Volumes I and II. He was awarded a first place for prose collections by the Colorado Authors League for Food for Thought, Volume 1, and EVVY Awards from the Colorado Independent Publishers Association for both Sisyphus Wins and Food for Thought. He’s also a contributing columnist for the Clear Creek Courant.

Jerry is a retired teacher of English and social studies who counts Herman Melville, John Steinbeck, Toni Morrison, Carl Jung, and Joseph Campbell among the thinkers who have influenced him most. He lives in the historical mining town of Georgetown, Colorado, and as the years pass, his love affair with the Colorado Rocky Mountains has grown deep. He’s climbed thirty-four of Colorado’s fourteeners, has run several marathons, and still loves carving the bumps through the powder and timber of  Mary Jane’s Eagle Wind territory.

Mark Shaiken lives with his wife, Loren, and their dog, Emily, in Denver, Colorado He schooled at Haverford College and Washburn University and practiced commercial bankruptcy law for several decades before moving on in 2019 to write, volunteer, travel, and play music.

In addition to his award-winning legal thriller, Automatic Stay, he is the author of And . . . Just Like That: Essays on a Life Before, During, and After the Law, Fresh Start, the first legal thriller in his 3J series, and his latest book in the series, Unfair Discrimination. He’s currently working on the next book in the series, Cram Down.

Doyle Glass is an author, historian, and sculptor who honors the brave soldiers who fought for freedom. He excels in recounting true stories of war where soldiers, outnumbered and outgunned, fought fiercely against their enemies. Glass’ first book, Lions of Medina, details the sacrifices of the Marines of Charlie Company in Vietnam. His second book, Swift Sword, chronicles the gut-wrenching story of valiant Marines isolated on a lone knoll in Vietnam. His upcoming book, Benoist’s War, recounts the harrowing story of Robert Benoist, a French Grand Prix World champion, who aided the French Resistance in World War II. Glass lives in Dallas, Texas with his wife and three children.

Glass’ second book, Swift Sword, is still a #1 Paid Best Seller in the Vietnam War History genre on Amazon. To promote his books, Glass employs a variety of marketing strategies, including email marketing and Facebook ads, to reach his target audience and bring his stories to as many readers as possible.

Author of “The Empowered Woman: The Ultimate Roadmap to Business Success,” Marta Spirk, a Brazilian-born teacher, court interpreter, and now US citizen, discovered her passion for empowering women after raising triplets. With her coaching business, she helps entrepreneurs boost confidence and grow their businesses by focusing on their most valuable resource: themselves.

When it comes to promoting her book, Marta Spirk uses social media to build buzz, and shares her book’s message through speaking engagements. She repeats her message in creative ways to get people talking!


You must be registered by Friday, April 14th at 4 pm to receive the Zoom meeting details.

This is a LIVE presentation that will be recorded. You must register to receive the replay link.

Zoom details will be sent via email on Friday, April 14th at 5 pm and again on Saturday, April 15th at 8 am. 

Please check your spam folder if you do not see the email in your regular inbox.