Why should you consider signing up for CIPA’s educational offerings, otherwise known as CIPA College?  Several great reasons immediately spring to mind:

  1. Find out what you need to know about independent publishing, when you need to know it.
  2. Become a better-informed consumer of publishing services.
  3. Save money.
  4. Save time.
  5. Work smarter, not harder.

Here is the first of the five reasons why you should attend.

  1. 1. Find out what you need to know about independent publishing, when you need to know it.

Unless you are already familiar with the publishing industry inside out, how could you possibly know what you don’t know about publishing? Even if you knew all about traditional publishing five years ago, what do you know about things such as the “e-book revolution” and how it will impact your publishing business?

The organizers of CIPA College 2011 have identified over 100 topics that are relevant to anyone who plans to independently publish their book.  These topics are organized into the following categories: manuscript development; copyright; publishing options; literary, trademark & entertainment attorneys; independent publishing business; marketing; book interior design; book cover design; galley copies for reviews; distribution systems; book printing; and book launch.

Courses scheduled for Feb. 12 and 26 include content that is geared primarily for people who are still in manuscript development. However, if you are further along in the publishing process, you may find these topics equally valuable.

Basics of copyright

Basics of a marketing plan

Comparison of publishing options

Establishing & promoting your brand

Create a website that sells books

Additional courses also are offered for those who are ready to put their book into production or are in the production process. Even if you have your book printed, the content in these courses will be quite valuable as you market and promote your book.

Blogs, blurbs, Twitter, and other noise

Basics of e-book devices, formats, retailers

E-book distribution systems

Strategies for launching your new book

Integrating social media into marketing

To learn more, watch this blog for four more reasons to sign up for CIPA College courses!