|  CIPA's Summer Workshop
Saturday, July 18th, 2009
How to Hand the Media
a Story They Can't Resist
Paul Krupin
PR & Media Guru
Founder of Direct Contact PR
Unless you learn how to galvanize people and give the media what they really want, it will not matter what technology you try to use to spread the message. You’ll fail.
But the good news is that you can learn what to say to get people interested and turn them on anywhere, no matter where you are.
This is the opportunity Colorado Independent Publishing Association presenter Paul Krupin calls "the miracle of the microcosm". In Krupin’s experience, once you do learn the magic words, you can use the technologies to expand the effect you have on people everywhere.
Learn this, and other powerful key tactics to getting media and Internet publicity in the dynamic Trash Proof News Release presentation and seminar Krupin will give in Denver at the Red Lion on Saturday July 18.
Krupin will lead participants through the six essential elements of a trash proof news release and then show them how to take that message, target the right media, and leverage the various online web sites and technologies including email, forums, mailing lists, discussion groups, and social media like MySpace, Facebook, and Twitter. In this no hype talk, Krupin explains the developing science and art of micro-content, search engine optimization and social media news releases and more. Krupin loves to identify and develop what he calls "technological force multipliers", which in his own words are, success pathways en masse, made easy to use with technology. Participants will get to walk away with a copy of Krupin’s new ebook and a ready to use trash proof news release of their own.
Paul J. Krupin graduated from the University of Colorado in Boulder in 1978, received a Masters Degree at Oregon State and a Juris Doctor from Willamette University. This scientist and “once upon a time ago attorney” turned publisher, Internet innovator and publicist created Imediafax and Direct Contact PR. His clients include dozens of best sellers including Dan Brown, Jack Canfield, Mark Victor Hansen, Andy Andrews, Dave Ramsey, Brian Tracy and hundreds of others. His new book is called Trash Proof News Releases.
The event is July 18 from 9 a.m. to 3 p.m. at the Red Lion, 4040 Quebec Street, Denver, CO 80216. Tel: 303-321-6666
Please make reservations in advance. Register below or call (303) 365-2472.
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registration for members: $125 | registration for non-members: $175 |
 Thank You for a Successful
2009 CIPA College
View CIPA College and
Evvy Banquet photos online
Thanks to all the CIPA College faculty, CIPA members, associates, guests, and staff for making the 2009 CIPA College such a special event.
| view college photos | view EVVY banquet photos |
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