CIPA Meeting - May 17, 2008
8:00am at Denver’s Red Lion Hotel
Register today!
May’s program features our own Dr. Judith Briles on
Relationship Marketing and Selling Your Books
How you pitch your books to your directed audience gives you an instant thumbs up or thumbs down. Your pitch often determines whether your book is bought and embraced or ignored. During this fast paced session, several elements of successful marketing and PR techniques will be explored.
- Know your buyer
- Identify what’s important to the buyer and cater to their needs
- Build relationships on multiple levels
- It’s not just about using the Internet
- Media Hooks and PR
Judith’s presentation will be followed by a Niche Marketing Panel.
What do Dom Testa, Herb Tabak, Mary Jo Fay, Mary Walewski, Mara Purl, Kenn Amdahl, Ann Cunningham and Judith Briles have in common? They are all successful CIPA members who excell at selling books in non-traditional ways.
The Niche Marketing Panel will explain:
- the intricacies of Amazon
- how to develop media expertise
- how to secure sponsorships
- targeting niche markets
- translate your books into movies
- how to crack the book club code
- tapping into private organizations
Dom, Herb, Mary Jo, Mary, Mara, Kenn, Ann, and Judith will share hot tips and ‘the basics’ of selling so you can leave with new strategies for new markets.
Circle May 17 on your calendar and Register today.
CIPA Monthly Meeting Location:
Red Lion Hotel
4040 Quebec Street
Denver, CO 80216
Tel: 303-321-6666
Fax: 303-355-7412
Members Only
Armchair
Sessions
 Wednesday,
May 21st
6:00-9:00pm
Register
Turn Eye Appeal
into Buy Appeal
With Karen Saunders
Does your book have EYE appeal?
More importantly, does your book have BUY appeal?
How would you like to be in the “hot seat” and will receive a
list of recommendations and suggestions on the spot to take home
from Karen Saunders, award-winning book designer and EVVY
winner?
A brainstorming session will be facilitated for those publishers and
authors, each book gets an informal critique and creative
suggestions from Karen and other participants.
In this highly interactive ArmChair, you can ask any question you
want about the book design and production process.
If you’re heading into the production stage of your book or are not
quite sure if you have the right design, this ArmChair is just what
a book shepherd would order.
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